Direct 2 Channel Partnership Program

Direct 2 Channel was founded by security software vendor executives and technicians, who saw an opportunity to provide a more proactive relationship between vendor and channel partners.

We are committed and specialize in providing critical U.S.-based back office support to the channel, from training and technical, to marketing and sales.

Our Goal

To help partners and IT consultants like you reach their fullest potential in providing world-class security software and services to their clients and grow their business. By doing so, together we can find and develop new opportunities for growth, even through lean times. 

Partners Benefits at a Glance

Higer Margins

Because we are a global distribution company we are able to negotiate better discounts for our partners direct from the software vendor

Intermediate Licenses

Our platform provides immediate discounted licensing – no need to wait for the vendor to receive a purchase order and provision a license manually

Pre & Post Technical Support

We love shows. So if you have a technical show in mind let us know and we will be there to assist you.


We are 200% committed to channel, so every lead generated from our campaigns will be passed to our partners.

Partner Platform

Our automated platform simplifies your every step in purchasing, managing, renewing and reporting of all your product licenses.

Deal Registration

We love shows. So if you have a technical show in mind let us know and we will be there to assist you.

Sales & Technical Training

Our team is certified on the products we offer. Training is available twice a month for our partners, both on the technical aspects,

White Label Sales Support

We help you present products to your customers transparently, as a part of your team. You can include your own branding

Co-Campaings / Trade Shows

We love shows. So if you have a technical show in mind let us know and we will be there to assist you.

Partner Newsletter

We provide monthly newsletters on promotions, emerging security trends, as well as practical ideas on how to use this knowledge to promote 

Monthly Incentive

We know sometimes margins aren’t enough. We offer monthly incentive programs and prizes for our partners. Ask for them.

New Element

We love shows. So if you have a technical show in mind let us know and we will be there to assist you.

Five Point Channel Program

We are proud to present our five point channel program, in conjunction with BitDefender, that is designed to help you realize incremental revenues, while expanding your client base, and increasing customer loyalty. Each component of our channel program provides a cooperative approach to reaching and winning customers.

We work in conjunction with Bitdefender and other vendors to provide aggressive, channel friendly margins. Additionally, we run regularly-scheduled discount and added value campaigns, so that you can position Bitdefender products as the most effective security product on the market today, at the most reasonable price possible. For our partners, we also run spiff programs in conjunction with BitDefender in order to help you maximise your profit.

Commercial and Technical training is a key aspect to winning business. Our program provides thorough training to your technicians and sales team in order to give you the tools you need to identify good commercial opportunities, as well as the know-how on positioning BitDefender products as a viable solution for a variety of customer needs.

We know you are busy servicing customers and looking for new business. We provide several ready-made marketing campaigns with all the necessary collateral to ensure you get your name and brand out alongside Bitdefender’s. All of our collateral can be personalized, and if you have something in mind that is not available, we can partner with you to make it happen. In addition, we can provide “White Label Webinars”, to show your clients the benefits of using Bitdefender’s products together with your services and solutions. We are constantly creating new campaigns and can also help you to develop your own. Think of us as your in-house marketing department.

Being responsive to the needs of your client is key to establishing trust and confidence in your brand. Allow us to assist you with Proof of Concepts, Rollouts and Installation Support for your customer. As with all of our services, we can work transparently as a part of your team in order to ensure a rapid and seamless experience for your customers and prospective customers.

Satisfied customers are long-term customers. We are committed to providing 1st and 2nd tier support to your technicians whenever issues occur. We will assist you in resolving and answering any questions or incidents for your BitDefender customers. For large installations, committed SLA times are also available for extra peace of mind.

Become a Partner Today!

"Become a partner - It’s quick and easy!"

operation Hours

Monday to Friday

7:00 am to 5.00 pm (PST)

About Us

Direct 2 Channel Distribution is a national value-added distributor for hosted and virtualized security solutions. Was founded by former security software executives and technicians and we understand what Service Providers and VARs need to be successful.


Los Angeles Office

121 W. Lexington Dr., Suite 202 Glendale, CA 91203

Phoenix Office

2600 W Germann Road, Chandler, AZ 85286

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